ElevenLabs has opened an office in Brussels and plans to triple its Belgian team this year, placing its European expansion in a city where more than 100 languages are spoken daily. The office sits in the European District near the main EU buildings, and Falke Van Onacker will lead the Belgian business. The move matters because Belgium already provides working cases for voice agents in hiring, healthcare and media.
Why Brussels and how the launch is organized
The company links the choice of location to language density. Belgium has three official languages, while Brussels concentrates daily communication in more than 100 languages. ElevenLabs positions its own capability in this context: its models speak, listen and translate in over 90 languages. That framing turns the office into a test ground for multilingual voice products rather than a sales outpost alone.
Staffing is concentrated in the capital. Most of the new hires will work in Brussels, and the team is expected to grow threefold during the year. Open roles listed on the careers page cover sales, technology and marketing. Most positions require English, French and Dutch, which mirrors the language mix the company intends to serve.
The launch follows two corporate milestones named in the announcement. In February, ElevenLabs raised a $500 million Series D that valued the company at $11 billion. Earlier this month, it signed a licensing agreement with Universal Music, described as its first deal with a major label. The Belgian office therefore arrives after fresh capital and an expansion of rights for audio content.
What this means for business use of voice AI
Belgian adopters show where voice agents already fit into operations. Staffing group Glowi uses ElevenLabs voice agents to screen job seekers and schedule calls in Dutch, French and English. Media group Mediafin, owner of De Tijd and L'Echo, converts up to 10 million characters of text per month into Dutch and French audio. The EU has used the technology to dub press conferences into several languages.
Healthcare provides a second cluster of cases with strict handling rules. Corilus, a developer of software for doctors, uses the ElevenScribe tool to transcribe Flemish patient calls, with data kept inside the EU and not retained. Cavell, an assistant for doctors, converts speech into medical notes and is being rolled out to 8,000 doctors. About 20 Belgian groups also receive ElevenLabs grants for projects in schools, arts and access for disabled people.
The signal to track is whether multilingual voice agents move from pilots to daily workload in these sectors. Van Onacker ties demand to care, assistance and human expertise, with localized agents intended to extend that expertise in every language and at every hour. If hiring volumes, transcription coverage and audio publishing output grow in Belgium through this year, companies elsewhere will have a clearer template for staffing, compliance and language coverage.
